The PLAZA x Plutonic case just won our latest case competition – beating out 52 submissions from 20+ agencies.
Inside the Strategy & Tool Box Behind PLAZA’s 185% Profit Lift
What happens when a fast-growing lifestyle brand teams up with a performance agency and tracks and scales profit instead of just ROAS? PLAZA and Plutonic did just that – and unlocked a 185% increase in net profit in just 180 days.
🛟The Challenge
Like many fast-scaling ecommerce brands, PLAZA had plenty of data. But they lacked a clear view of actual profit and insights on what and where to scale.
Their team was making decisions based on ROAS alone, without insight into return rates, true margins, real CAC, or customer lifetime value (CLV).
This meant key growth decisions were based on surface-level performance like ROAS rather than deeper profit signals – making it nearly impossible to know which products, channels, or campaigns were actually scalable.
The PLAZA x Plutonic case just won our latest case competition – beating out 52 submissions from 20+ agencies.
PLAZA’s Growth in Just 180 Days
Here’s what happens when you track what actually matters.
- Net profit: +185%
- POAS: +96%
- ROAS: +78%
- Revenue from ads: +137%
- 29% lower CAC (true new customer)
- Ad spend: +33%
From the Agency’s Side: Real Impact, Real Results
“We’re proud of this case and for winning this Case Competition! At the core of PLAZA’s growth journey was a strengthened data foundation which Reaktion’s framework was instrumental in shaping. By moving from ROAS to POAS, and building a tailored strategy around actual profitability, we’ve managed to scale both top-line revenue and bottom-line profit. This wouldn’t have been possible without the close collaboration with PLAZA and the aligned strategy.”From the Agency’s Side: Real Impact, Real Results
Plaza on Turning Data Into Smarter Decisions
“Reaktion has been a game-changer for us. It gave us the data clarity and profit insight we needed to scale our online growth sustainably. Not that the data wasn’t available before but with Reaktion the data became usable in a much greater way for a Retail business like ours. So together with Plutonic, we’ve turned deeper insight into real business impact.”
How Plutonic Scaled Smarter with Reaktion
