What Makes Reaktion a Better Fit Than Triple Whale?
Reaktion vs. Triple Whale
Tired of Triple Whale’s rising prices, limited platform support, and generic service?
Sure, we’re biased. But thousands of brands have made the switch, and for good reason. We’ll let the features speak for themselves. Reaktion gives you better tracking, clearer attribution, and more flexibility — plus a dedicated success manager and a full 30-day free trial. Compare for yourself and see why brands prefer us over Triple Whale.
| The basics | 
|
|
|---|---|---|
| Shopify App Rating: | 4.00 / 5.00 | 5.00 / 5.00 |
| Fully supported ecommerce platforms: | 1 (only Shopify) | 10+ ecommerce platforms |
| Total data sources | 13 | 20+ integrations |
| Price for a $1 miilion per month brand | $1.920 | ~$75 – $499 (based on orders) |
| Free trial for all modules | No | Yes, 30-day free trial |
| Tailored to | Only media buyers | All ecommerce & agency roles |
| Free onboarding & success manager | No | Yes, free onboarding & support |
| Partner program for agencies | Yes | Yes |
| Features | ||
|---|---|---|
| Advanced server-side tracking |
No |
Yes |
| Attribution & first-party pixel |
Yes |
Yes |
| Google Ads shopping feeds optimization |
No |
Yes |
| Klaviyo integration |
Yes |
Yes |
| Klaviyo Enricher (trigger more flow emails) |
Yes |
Yes |
| Optimize campaigns for TRUE profit (not revenue) |
No |
Yes |
| Track returns/refunds in Google Ads / Meta Ads |
No |
Yes |
| Dedicated agency module (one-login = all clients) |
No |
Yes |
| Overview of all clients's performance in one view |
No |
Yes |
| Basic Customer Lifetime Value (CLV) analytics |
Yes |
Yes |
| Advanced CLV (ex. 1st product, marketing channel CLV) |
No |
Yes |
| Product Analytics |
Yes |
Yes |
| KPI Management |
Yes |
Yes |
| Customer Data Platform (create audiences) |
Yes |
Yes |
| Optimize campaigns for revenue/profit AFTER returns |
No |
Yes |
| Track advanced micro-conversions |
No |
Yes |
| Send data (incl. profits) to Google Analytics 4 |
No |
Yes |
Book Your Reaktion Demo and Compare with Triple Whale
Alex M.
Ecommerces Elite
Growth Agency
“Using Reaktion feels like having Triple Whale, Stape, and SuperMetrics all rolled into one”
But what really blows my mind is that it’s more affordable and supports a ton more platforms. The agency module is a game-changer, too — it makes managing all my clients from a single platform so much easier. I couldn’t ask for more.”
A game changer: Optimize your campaigns for true profits
This is a game changer for many ecommerce companies and agencies — with Reaktion you can actually tell the algorithm to optimize for profits and not just the highest order value. This makes perfect sense if there are different profit margins on your product portfolio.
We calculate COGS, shipping fees, payment fees, pick & packaging, returns and refunds.
- Feed the algorithm with true profit data.
- Perfect for ecommerce companies with varying product margins.
- Calculates the costs and returns/refunds for each order.
- Improved ROI on your marketing budget.
- One-click setup for Google Ads and Meta Ads.
New vs. repeat customer revenue:
Optimize for and gain insights on your new customer revenue
Want to know which channels, campaigns and ads are actually driving your new customers to your ecommerce business? Or want to check if you are buying customers you already have in your customer database? Look no further! Reaktion will provide deep insights on your new customer revenue and repeat customer revenue on Google Ads and Meta Ads.
- Get to know you true cost per unique new customer (CAC).
- Exclude existing customers from new funnel campaigns.
- Get crystal-clear insights on new vs. repeat customers.
- Optional: Optimize your campaigns for new customer revenue.
-
Know which keywords and ads generate new customers.
Profit with compliant first-party data:
Superb event quality match and 100% of your orders exported *
Compliant and state-of-the-art serverside tracking. Reaktion is compliant with Google Ads Consent Mode V2 and all Google Ads approved consent mode platforms in your data layer.
Track 37% more orders in average due to superb event match score using your first-party data directly from your ecommerce platform.
Reaktion is providing the best of compliant privacy and maximum tracking with modeled conversions. Modeled conversions in Google Ads are provided with the same level of detail as observed conversions, including key metrics like total conversions, attribution paths, and conversion values. This allows for maximum tracking while remaining fully compliant with privacy standards.
- State-of-the-art server-side tracking using 1st party data
- Average tracking uplift compared to pixel-tracking: 37%
- 100% of your orders exported to ex. Google Ads and Meta Ads *
- Plug&play and compliant consent mode
- Advanced prevention of duplicate order tracking.
- Compliant with Google Ads Modelled Conversions
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300+ Top Agencies Rocking Reaktion:
