Labelizer
LabelizerSkyrocket your Google Shopping Profits by up to 30%
Labelizer is the only PMAX and Google Shopping custom labelizer you’ll ever need!
Take full control of your Google Shopping and PMAX product feeds. Labelizer dynamically evaluates, adds, or removes custom labels based on real-time performance, so you only spend on what’s selling. Use proven custom label templates or tailor your own.
Enrich your product feeds with custom labels in Google Shopping Ads
1) Take your Google Shopping to the next level with ready-made custom labels in Labelizer
Plug&play
Champions
These are your absolute best-performing products. They are characterized by having a high conversion rate, high POAS level, and low return rate. You want to make sure these products get prioritized in your campaigns and budget!
Assistants
These products contribute to your overall profits but do not have the same profitability as your champions. I.e. they perform near your target and you want to keep them in your feed, but not with the same priority as your Champions.
Enemies of the State
Beware of these money-draining products! Despite attracting Google Ads clicks, they ultimately cost you more than they earn. Make sure to avoid promoting these underperformers to optimize your ad spend.
Sleepers
Products with low impressions compared to your other products. They don’t necessarily harm your profits, but you do not want to assign too much of your budget to them.
2) Tailor custom labels exactly to your needs
Advanced & customizable
Profitability
Segment based on Profit on Ad Spend (POAS)
Price competitiveness
Get a price point indicator compared to your competitors
On-sale items
Segment all your products on sale
Special occasions
Black Friday, Christmas, Cyber Monday, Mother’s Day etc.
Brands or Categories
Ex. “New Balance” and/or “Running Shoes”
Seasonal Products
Ex. “Winter” or “Summer”
Return rate
Filter out products with a high return rate
New releases
Launching a new product collection? Make sure it gets attention
Pre-releases
Create hype around a new product about to launch (waiting list)
Clear out dead-stock
Make room for your profitable best-sellers!
Is Labelizer right for you?
Labelizer pays for itself if:
- You have 100+ products
- You spend at least $2,000/month on ads
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You want to spend more on your best sellers
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You’re scaling and need performance-based control
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You care about optimizing for actual profit, not just clicks
How to get started with Labelizer
Analyze product performance 1-5 min
Our advanced Product Analytics module helps you evaluate each product based on performance, profit margin, return rate, and more. Running multiple stores? We’ll show how the same product performs across different markets. We sync product data from your ecommerce platform every 6 hours to ensure it’s always fresh, and you can upload COGS directly into Reaktion for real-time accuracy.
Add custom labels to your product feed 2-5 min.
Choose from our ready-made winning templates or tailor labels to your needs. Consider factors like profits, conversion rate, return rates, stock levels, sizes, categories, brands, price points, seasons, cost of marketing, POAS, ROAS, collections, and more. With limitless options, your ideal Google Shopping custom labeling solution is just a few clicks away.
Allocate budget to the right products 1-5 min
Once your labels are live, you can easily allocate more budget to top performers like bestsellers, profitable in-stock items, and new product launches.
Reaktion generates and updates your Shopping feed automatically — just upload to Google Merchant Center and you’re set. Your feed is refreshed every 6 hours to reflect the latest performance and inventory data, keeping your campaigns sharp and ROI-driven.
Google Is The Boss.
Take Back Control and Increase Your Profits!
In Performance Max campaigns, Google chooses which products to promote, but it doesn’t always pick the best ones. That means your top-performing, most profitable products may not get the visibility they deserve. Labelizer gives you the power to take back control and ensure your budget goes toward the products that actually move the needle.
Put More Spend Behind Your Best Performers
Tracking product performance across launches and seasonal changes is time-consuming and often reactive. Labelizer automates it. Your best-performing, highest-converting products always get top priority and more ad spend, keeping your campaigns optimized for profit in near real time.
Stop Wasting Your Ad Spend:
Avoid Advertising Unpopular Sizes or Variants
PMAX decides which products to show, even if they’re only available in slow-moving sizes or low-converting variants.
Labelizer gives you full control over which versions of your products are promoted, so you avoid wasting spend on low-demand inventory and prioritize what actually sells.
Labelizer is Designed for Google Ads Users of All Levels
Whether you’re just getting started with Google Shopping or you’re an experienced pro, Labelizer is built to help you win. Use plug-and-play templates to get up and running fast, or create advanced, fully tailored label strategies. Your upgraded product feed can be live in under 10 minutes, giving you smarter segmentation and higher returns from day one.
Loved by the kind of ecommerce marketers who
split-test their coffee…
… and recommended by people who’ve actually read the Meta Ads changelog.
“Reaktion has made reporting far easier, more in-depth, and time-saving compared to Datastudio. The server-side tracking, profit optimization, CLV, audiences, and insights at the creative level are incredibly valuable. The ability to provide even more insights to our customers at the product and category level makes the collaboration far more data-driven.”
“We have now been using Reaktion for 4 months and this is just what we have waited for. As a +10m dollar ecommerce business, we need to know what marketing channels and assets works, but have not been able to until we started with Reaktion. I really like the way Reaktion shows us click rate, ROAS and seen-through% for each of our content, so we can make more of the content that works. And then we use the blended ROAS a lot to decide which channels should have more budget and which shouldn’t.”
“Must-have tool for all ecommerce merchants that want to understand and optimize their profitability across campaigns, products, and customers.”
“Reaktion is a remarkable tool that has significantly enhanced my ecommerce business. With its marketing tracking, attribution, and real-time dashboard capabilities, it has become an essential part of my operations.”
