See the Full Financial Picture Of Your Ecommerce Business
Near real-time financial dashboards and complete PNL analysis with custom and fixed expenses, automatically calculated variable costs, import of ad spend, and real-time revenue updates – giving you a clear, accurate view of your ecommerce performance.
Finally see your true ecommerce profits – from the big picture down to every single order.
- Near real-time profit & financial insights.
- Automated import of all your costs like shipping, payment fees, packaging, and much more.
- Add custom and fixed expenses such as salary, office rent, agency fees, etc.
- Direct integration to your ecommerce platform and marketing channels.
- Google Sheets integration to import all your cost and revenue sources.
No more waiting for your accountant to reveal your true profits.
All Your Financials. In Near Real-time.
Revenue looks great on screenshots and Slack messages – but profit pays the bills. Reaktion shows you the real state of your ecommerce business in near real-time.
Quick demo
Take control of your ecommerce finances
Forget static reports and endless CSV exports. Reaktion connects directly to your store, ad platforms, and cost data to show how every moving part affects your bottom line.
At the surface, you get a clean overview of sales, costs, and margins. But underneath, it goes deeper – tracking every product, ad, and expense down to the cent. Whether you’re analyzing a new product launch, a campaign spike, or a sudden rise in refunds, Reaktion turns noise into insight.
You don’t just see revenue – you see what’s behind it.
Profit isn’t a mystery anymore
Revenue tells one story, but profit tells the truth. Reaktion automatically brings in all the data your profit depends on:
- Variable costs like COGS, shipping, packaging, and payment fees
- Fixed expenses such as salaries, rent, and subscriptions
- Returns and discounts that silently chip away at your margins
The result is a live Profit & Loss overview that shows what you’re really earning – not what your ad platforms want you to believe.
With every refresh, you know whether your store is actually making money, which campaigns drive profitable growth, and which products drain resources.
Get Your Financial Overview in Minutes
Plug it in. Turn it on. Look smart in your next meeting.
With our one-click integrations to all major ecommerce platforms and marketing channels, you’ll be up and running in under 10 minutes
– no coding skills needed.
Connect your ecommerce platform 3-7 min
In just a few clicks, Reaktion syncs the last 2 years of your order and product history. Whether you’re an ecommerce brand or an agency managing multiple stores, connecting is fast, simple, and unlocks your first wave of insights.
Activate server-side tracking 2-5 min
Our one-click setup makes advanced tracking effortless. In just minutes, you’ll be tracking 100% of your orders, customer journeys, and key events across Google Ads, Meta, TikTok, and Klaviyo — with no code required. Reaktion automatically sends 100% of your orders to conversion APIs such as Google Ads API and Meta Ads API, and enriches your campaign data with insights like profits, return rates, and new customer revenue.
Expand your data sources 0-2 min
Reaktion pulls, streamlines, and sends data beyond your ecommerce and marketing channels. It collects data from Klaviyo, Search Console, and affiliate networks, making it your one-stop shop for comprehensive data analysis. We also send server-side data to GA4 and Klaviyo, with fully customizable reporting with profit values. Get daily or weekly reports delivered straight to Slack or email, keeping your team informed.
Add your costs for real profit tracking 1-3 min
Reaktion goes beyond revenue. Upload or sync your product COGS, returns, and operational costs to calculate your real net profit — per product, order, or campaign. Everything you need for true profit visibility.
Start optimizing for real profit 1-3 min
Within days, you’ll start seeing the impact of Reaktion’s server-side tracking across Google Ads, Meta Ads, and other channels. With more accurate data fueling the algorithms, your campaign performance improves, driving higher profits. You can choose to optimize for revenue/purchase value or go a step further and optimize for true profit – factoring in COGS, shipping, returns, and more. This is especially useful if you sell products with varying profit margins or shipping costs.
