Trusted by 1,500+ ecommerce brands and 300+ ecommerce agencies.
The #1 Server-Side Tracking Solution for Ecommerce
Track up to 40% more orders in Google Ads, Meta (Facebook) Ads and TikTok Ads.
More orders tracked = better campaign targeting = higher profits.
Reaktion sends profit signals to your ad platforms, tracks refunds and returns, and measures new customer revenue.
Increase Your Profits with Accurate Serverside Tracking Tailored to Ecommerce
Boost your tracking by up to 40% compared to traditional pixel setups, and use that data to increase profits. Track real revenue, costs, and returns across every channel, then feed that data directly into Google and Meta’s algorithms to maximize performance and thereby your true profits.
How Reaktion server-side tracking works
Why Server-Side Tracking Is Essential in 2025
Pixel tracking is broken. With ad blockers, browser limits, and cookie crackdowns, you’re losing critical data every day. Reaktion’s server-side tracking bypasses those limits to give you clean and complete data, so you can optimize your campaigns and grow profits with confidence.
Client-side vs. Server-side:
“It’s like the difference between
having full 5G versus an Edge signal
during an important business call.”
Your tracking setup is one of the most crucial assets for outpacing your competitors.
Why? Because the success of your campaign today relies heavily on providing the algorithm with the best data. This data enables the algorithm to understand who to target, when to reach them, where to advertise, and what content to promote for your ecommerce business.
Reaktion is server-side tracking tailored to ecommerce
Reaktion’s server-side tracking includes ecommerce exclusive features you won’t find anywhere else.
A game changer: Optimize your campaigns for true profits
This is a game changer for many ecommerce stores and agencies — with Reaktion you can actually tell the algorithm to optimize for profits and not just the highest order value. This makes perfect sense if there are different profit margins on your product portfolio.
We calculate COGS, shipping fees, payment fees, pick & packaging, returns and refunds.
- Feed the algorithm with true profit data
- Perfect for ecommerce companies with varying product margins
- Calculates the costs and returns/refunds for each order
- Improved ROI on your marketing budget
- One-click setup for Google Ads and Meta Ads
New vs. repeat customer revenue:
Optimize for and gain insights on your new customer revenue
Want to know which channels, campaigns and ads are actually driving your new customers to your ecommerce business? Or want to check if you are buying customers you already have in your customer database? Look no further! Reaktion will provide deep insights on your new customer revenue and repeat customer revenue on Google Ads and Meta Ads.
- Get to know you true cost per unique new customer (CAC)
- Exclude existing customers from new funnel campaigns
- Get crystal-clear insights on new vs. repeat customers
- Optional: Optimize your campaigns for new customer revenue
-
Know which keywords and ads generate new customers
Profit with compliant first-party data:
Superb event quality match and 100% of your orders exported *
Compliant and state-of-the-art serverside tracking. Reaktion is compliant with ex. Google Ads Consent Mode V2 and all Google Ads approved consent mode platforms in your data layer.
Track 37% more orders in average due to superb event match score using your first-party data directly from your ecommerce platform.
Reaktion is providing the best of compliant privacy and maximum tracking with modeled conversions. Modeled conversions in Google Ads are provided with the same level of detail as observed conversions, including key metrics like total conversions, attribution paths, and conversion values. This allows for maximum tracking while remaining fully compliant with privacy standards.
- State-of-the-art server-side tracking using 1st party data
- Average tracking uplift compared to pixel-tracking: 37%
- 100% of your orders exported to ex. Google Ads and Meta Ads *
- Plug&play and compliant consent mode
- Advanced prevention of duplicate order tracking
- Compliant with Google Ads Modelled Conversions
Track Returns and Refunds and Get True Profit Values in Google Ads
Reaktion empowers ecommerce brands and agencies to track the true impact of returns and refunds in Google Ads. Traditional client-side tracking counts every sale as revenue – even when the customer sends the product back. Reaktion fixes that.
By syncing real-time order status updates through the Google Ads Conversion API, Reaktion automatically adjusts conversions when an order is refunded or returned. That means your campaign data reflects accurate revenue and profit values, not inflated numbers.
This level of precision helps ecommerce marketers understand which campaigns, channels, and keywords actually drive profit – and which ones attract high return rates. Instead of optimizing for misleading ROAS, you can make decisions based on real business outcomes.
With Reaktion’s refund and return tracking, your Google Ads reports finally show what’s real: true revenue, true profit, and true performance across every ad campaign.
Think You’ve Already Got Server-Side Tracking? Think Again.
Server-side tracking is NOT just serverside tracking!
If not, you might want to test Reaktion Tracking against your current tracking. The best part? We run alongside your existing setup and provide an exact tracking comparison in our dashboard.