Join 300+ agencies using Reaktion to boost performance and cut churn.
Become The Best Agency Your Clients Ever Had
Reduce churn, increase ROI, and onboard clients in minutes — all with one powerful ecommerce solution. Server-side tracking, profit optimization, and cross-platform compatibility out of the box. The ultimate ecommerce agency tool.
300+ Top Agencies Rocking Reaktion:
Feature Overview
Your Entire Agency at a Glance
View top-level KPIs across all clients in one real-time dashboard. Identify red flags, prioritize actions, and scale performance without digging into individual accounts.
Smarter Reports, Better Results
Show your clients the real value you drive. Custom or templated dashboards update live, helping you back every decision with data — and build unshakeable trust.
Plug & Play Server-Side Tracking, Built by the Experts
Developed with ex-Meta engineers, our server-side tracking captures 37% more orders across all key ad channels and CMS platforms. Setup in under 10 minutes.
Your Ad Creative HQ
A single dashboard for all your Meta and Snapchat ad creatives. Identify the most profitable assets fast — no more guessing, no more manual digging.
Shoptimizer: Skyrocket Shopping Profits with Smart Labels
Dynamically add or remove products from Google Ads based on performance data. Use custom labels that actually move the needle.
Optimize Your Campaigns for PROFIT, Not Just Revenue or Order Value
Reaktion calculates profit per order and sends it directly to Google & Meta. Use profit as your conversion goal and let smart bidding work on real margins — not just revenue.
Unmatched Tracking Accuracy for Performance Agencies
Unlock key ecommerce metrics like POAS, return rates, and net profit. Set up tracking in under 10 minutes and see what your pixel has been missing.
Build Attribution Models That Match Your Strategy
Choose from ready-made attribution models or build your own. See full customer journeys, touchpoints by channel, and how channels overlap before a sale.
A few handpicked features
Reaktion is server-side tracking tailored to ecommerce
A game changer: Optimize your campaigns for true profits
This is a game changer for many ecommerce stores and agencies — with Reaktion you can actually tell the algorithm to optimize for profits and not just the highest order value. This makes perfect sense if there are different profit margins on your product portfolio.
We calculate COGS, shipping fees, payment fees, pick & packaging, returns and refunds.
- Feed the algorithm with true profit data
- Perfect for ecommerce companies with varying product margins
- Calculates the costs and returns/refunds for each order
- Improved ROI on your marketing budget
- One-click setup for Google Ads and Meta Ads
New vs. repeat customer revenue:
Optimize for and gain insights on your new customer revenue
Want to know which channels, campaigns and ads are actually driving your new customers to your ecommerce business? Or want to check if you are buying customers you already have in your customer database? Look no further! Reaktion will provide deep insights on your new customer revenue and repeat customer revenue on Google Ads and Meta Ads.
- Get to know you true cost per unique new customer (CAC)
- Exclude existing customers from new funnel campaigns
- Get crystal-clear insights on new vs. repeat customers
- Optional: Optimize your campaigns for new customer revenue
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Know which keywords and ads generate new customers
Profit with compliant first-party data:
Superb event quality match and 100% of your orders exported *
Compliant and state-of-the-art serverside tracking. Reaktion is compliant with ex. Google Ads Consent Mode V2 and all Google Ads approved consent mode platforms in your data layer.
Track 37% more orders in average due to superb event match score using your first-party data directly from your ecommerce platform.
Reaktion is providing the best of compliant privacy and maximum tracking with modeled conversions. Modeled conversions in Google Ads are provided with the same level of detail as observed conversions, including key metrics like total conversions, attribution paths, and conversion values. This allows for maximum tracking while remaining fully compliant with privacy standards.
- State-of-the-art server-side tracking using 1st party data
- Average tracking uplift compared to pixel-tracking: 37%
- 100% of your orders exported to ex. Google Ads and Meta Ads *
- Plug&play and compliant consent mode
- Advanced prevention of duplicate order tracking
- Compliant with Google Ads Modelled Conversions